If I’m old enough to make a dated Monty Python reference, you can imagine how long I’ve been doing marketing. And through my career, I’ve been a proponent of email marketing—done right. When done poorly, you might find that your emails are buried in a prospect’s spam folder, or that you’re killing your list with too many messages. But we know marketers can do better.
With the latest news of Cambridge-based email testing & analytics company Litmus receiving $49M in funding from Spectrum Equity, I wanted to share my 2¢ on how to be successful with email marketing and why I believe it’s not dead yet. I’d love to hear your feedback on the Litmus news, or ways you’ve been successful with email marketing.