With time people are getting more, and more health-conscious as they have now realized the fact that due to the increased globalization, we can’t consume fresh and organic food always. Not that it is entirely impossible, some people manage to eat healthy all the time, but the majority fail due to lack of time.
This increased consumption of artificial food that has preservatives in it can cause severe damage to health. Therefore, people have become more and more conscious. This has not only made them go for advanced treatments but take precautionary measures as well.
These precautionary measures do not only save them from going through the pain, but it also saves a lot of time and money that one spends on the treatment to cure these diseases. This is why various optimal heart care and stroke prevention centers are being developed. One such has been established in Scottsdale, a city in Arizona and is called as Optimal Heart Center Scottsdale.
In their centers, various professional therapists are there to guide you with how you can improve your health and living by taking good care of yourself and your life pattern. This can be done by, first of all, deciding the perfect diet plan according to your health and body requirements.
Then the second most essential thing that you must do is regular check-up and tests. Even if you feel perfectly fine and do not feel any problem or pain, this is to ensure that everything is perfectly fine and in case if there is anything about to arise, then it can be identified at initial stages and cured very well.
After the development of these centers, it has been reported that the number of people suffering from heart diseases and strokes has reduced significantly.
If you’re on our page, then there are really only two reasons for you to be here. The first is fairly obvious, that you need to move houses and are looking for someone who can do it without causing any trouble for you. The second is that maybe you’re considering starting a moving company of your own sometime soon and want to learn what it takes to be a moving company that’s popular with the customers. In either case. We’ve got some of the habits that you can expect from a moving company that knows what it’s doing.
When the movers show up to your doorstep, they don’t know what they’ll be moving so if they aren’t making a moving inventory, that means they don’t care about getting all your things from point A to Point B. Additionally, they should weigh your stuff and charge you accordingly, so you know the final figure before the move even starts.
No Advance Payment
If your mover is asking you to pay before the move starts, then this is a red flag that you need to be wary of. As we mentioned earlier, they should charge you per weight of your items but after the job is completed successfully. If they ask for advance deposit, they’re unsure if they’ll do it right.
No Name Switchers
Okay, so some companies that have made enough blunders to be called out by the customers sometimes go around switching their names so that they can’t be assessed by the Bureau. There should be transparency about their past and they should own up to their brand.
Both BiPAP (bi-level positive airway pressure) and CPAP (continuous positive airway pressure ) machine are two ways to provide non-invasive ventilator therapy and their clinical indications vary from individual to individual according to their compliance.
Clinical Indications For Both BiPAP And CPAP
BiPAP and CPAP are both used in several disorders such as obstructive and central sleep apnea, complex sleep apnea, chronic obstructive pulmonary disorder (COPD), congestive heart failure (CHF) and other pulmonary disorders such as Cheyne-Stokes respiration and ALS. The reason why the two machines are so widely used in such disorders is because it faciliates breathing and reduces load on cardiac and pulmonary muscles.
Functioning of BiPAP And CPAP
One similarity between BiPAP and CPAP is that they both end the function at positive airway pressure (PAP) as they develop a slightly increased air pressure that maintains the opening of airways and makes it easier to breath.
The difference is of the continuous and alternating pressures. While CPAP provide constant increases pressure whereas BiPAP works by increasing the pressure while inhalation and decreasing the pressure during exhalation.
Pros And Cons of BiPAP And CPAP
While CPAP is one of the most common, affordable and convenient therapy option, it renders it difficult to exhale at a constant pressure for many patients and therefore is not effective for central sleep apnea and for patients suffering from other similar pulmonary and cardiac conditions.
On the other hand, BiPAP offers advantages such as advanced and better customized settings like variable pressure and treating a better range of disorders and is the second treatment of choice for obstructive sleep apnea when CPAP is unable to function. However, BiPAP is an expensive option for both the patient and the buyer and makes the treatment costly.
Concluding The Comparison
To conclude, it can be said that both BiPAP and CPAP machines are effective in their own terms for treating different kind of sleep apneas and other pulmonary disorders and their preference varies from individual to individual.
Many people conceive business networking the wrong way, they think that it’s a means of winning business deals and nothing else, but the reality is much different. In fact you’re advised to keep away from business networking events that only focus on networking and making deals.
Business networking events organized and hosted by the top networking groups like Elite Business Networking London and others are more focused on the exchange of effective information and business stats. You can make new friends in these events and get to know the like minded better. This way you can transform these relationships into something constructive later on. Here are some of the best practices that you can follow in business networking to be successful in this art.
Make Friends First
If you need to prosper in business networking, then you need to make friends, not contacts. For example, lets suppose that you recently met a person from a company at a local business networking event, and now you want to extend your relationship and do actual business with them. In this scenario, if you’ve made that person a friend of yours, the business would become a lot easier as you’ll be able to convey your points easily.
Always focus on making new friends in business networking events and not just contacts, because no one wants to be networked by someone completely stranger to them.
Listen Carefully And Take Notes
Listening carefully and taking notes of all things related to your line of business can help you big time, because not many people do that. Remember that these events aren’t just organized for you to spend some time with your corporate friends, but they’re there to actually help you make new friends.
Meet Through Introduction
Last but not the least, if you want to nail the networking game and make new friends real quick, then you can ask a friend of yours to introduce you in front of others, this is a much easier and effective way of getting some limelight in any event.
When you start your blog, one of the foremost things that will be on your mind is going to involve finding a way to make your blog work in your favor by directing as much traffic as possible to this blog. The fact of the matter is that even if you feel like you are doing enough to make your content worthwhile, there are a few tips and tricks that will help you learn how to start a blog that generates a profit. After all, if your blog isn’t earning a fair amount of profit then it will be really unlikely that you would be able to find a way to continue working on it into the future.
One aspect of running a blog that you might not know about is that you need to find a niche that you will plan on targeting. Finding a niche is not going to be easy because of the fact that there are so many different niches out there, and each niche has its own pros and cons associated with it all of which come together to form the basis for why they have such dedicated fan followings in the first place.
If you are facing some trouble finding a niche that you can work on, what you need to do is start to figure out what you are interested in yourself. For the most part as long as you have a niche that you are more or less satisfied by there is no reason why you would not be able to make this niche work in your favor in every single way by turning it into something that you can comment on using educated remarks that people will actually enjoy reading.
As someone who considers himself a neat freak, the one thing that I can assure you is that the cleaner your home or your office is, the better it is going to be. You can actually make so much difference if you just clean everything the way it is supposed to be cleaned because it will make things so much better and convenient.
However, the thing that you need to know is that when it comes to commercial cleaning, most people simply overlook it because they deem it too expensive, or trivial, at best. If you have been thinking about going for professional cleaning services, you should definitely look at the benefits that we are going to list below.
Your Workplace Becomes Healthier And Safer
One of the biggest benefits of having professionals take charge of the cleaning is that the workplace becomes healthier and safer, too. This is important because if you don’t go for something like this, you might end up running into issues with safety, as well as health concerns. Both of them are really big issues that a lot of companies face and get in trouble for, too.
It is Better For The Employee Motivation
Another thing that you need to know is that when it comes to professional cleaning services, your employees get motivated simply because they are aware of the fact that they are being taken care of, too.
This actually boosts the morale too and gives everyone the motivation to work in a proper fashion.
These benefits alone are enough to actually make things better for you, and we can assure you that you will have a much simpler experience, and a much better experience, too. So, that is definitely something to keep in mind.
As someone who loves making their own coffee, one of the best things that I have done in my life is buying an espresso machine. However, I have to be honest that buying this machine was not an easy task. As a matter of fact, there were several ordeals involved in the process, and I made a lot of mistakes along the way, too. The issue here is that you can easily make mistakes along the way, and it is best if you are just being careful about the process.
If you are wondering How to Pick The Best Espresso Machine? Then we are here to guide you about that. In this article, we want to talk about some of the important tips that you can actually use to buy your first espresso machine.
How Many Cups Would You Make?
If you are looking to make coffee just for yourself, then buying a smaller espresso machine is the right way to handle things. They are cheap, they work really well, and the best part is that they are easy to operate without requiring expert calculations. If you want to make coffee for more than one person, then you need to make a careful decision about that so you do not get lost in the process.
Do Look For a Water Tank
Another advise that I would give you is that when getting yourself an espresso machine, you should always look for a water tank. Why? Because that way, you will not have to attach your main water supply to the machine whenever you are making coffee. This just makes the whole process of making coffee so much easier and straightforward. Something we all should go for.
A lot of us like to think that trying for a baby and getting pregnant is really easy and that it is a feat that can be accomplished within the first few attempts. However, that is not entirely the case. Yes, some couples are successful really quickly, however, with most couples, it tends to take a lot more time to conceive successfully, especially if these couples are older, have heavier body weight and so on. So, if you are interested in increasing the likelihood of getting pregnant, then you can keep on reading below.
The first thing you can do is to keep track of your period cycle so that you can try during the days when you are ovulating, and have a higher probability of getting pregnant. You can choose to manually map out your ovulation period every month, or you can buy a device or a bracelet that can actually keep track of your fertility cycle for you, like the Ava bracelet. In case you are interested in learning more about it, then you can check out the review about it online so that you have a better idea about what it is and what this bracelet can do for you.
The next thing you will have to do is make some serious lifestyle changes. A lot of people do not realize this, but things like our weight, the amount of sleep that we get, and how stressed we are all ends up affecting our fertility and chances of getting pregnant. So, you will have to move towards a slightly healthier lifestyle, and this includes not smoking, not eating excessive sugars, processed foods, and other foods that are rich in unhealthy fats and so on. These lifestyle changes can also drastically increase your fertility and your likelihood of conceiving.
If you have a busy life, then doing the cleaning on your own can be an ordeal that most people experience. The right thing to do is have a proper understanding of how you can deal with the situatio because in many cases, you might not even know what you should be doing.
If you are looking for a good cleaning service as well, then opting for Maid Just Right Cleaning Services is something that you should definitely look for. They are among the pioneers of house cleaning services, and the best part is that they can really handle the situation all too well.
You might have a few questions to ask, and that is fine. We are going to list some down for your convenience.
Do You Provide Insurance?
A really important question for people who have some expensive furniture and fixtures. You want to make sure that they do not just get damaged in the process of cleaning. That is why it is better to ask if they are offering any insurance. This is an important question that is better to ask whenever you are going with a cleaning service.
Hourly or Flat Rate?
Another question to ask is that you should always ask them if they provide an hourly or a flat rate? This is important because this pricing factor varies from service to service. So, in order to make sure that you do not end up getting confused in the mix, it is better that you ask this question to make things simpler for yourself.
What Equipment Do You Use?
Last but not least, do ask them about the equipment that they are using. Simply because you need to make sure that their equipment is good and works the way it should.
Radon is one of the radioactive gases that exist in the environment naturally. For those who do not know what it is, it is a radioactive byproduct of uranium and is released once uranium is deteriorating. Even though it is usually found in smaller quantities in the natural environment, it can characteristically seep or trap itself into smaller enclosed spaces which is why houses and other buildings can have a buildup of radon overtime. While this might not be a problem if it was in a small quantity, it can be a source of health hazard if the inhabitants are exposed over a long period of time or the buildup increases a level that is hazardous to health.
In order to avoid all of that, homeowners and builders are encouraged to get radon testing done on a regular basis. Radon testing is much more common than it used to be back in the days. You can get yours done by going on this website and booking a slot with these guys, radontestingmilwaukee.com.
With that said, we will now be talking about some of the facts about radon that every homeowner should be aware of, check them out below.
Every Company Has Different Devices
If you are planning on getting radon testing done for the very first time, make sure to know that you have done research. However, we would also like to tell you not to get too confused because not every company will use the same measurement device to read radon levels. There will be certain ones that have a different design or model while others would be using which is completely find and nothing to worry about. There are certain active and passive devices, so keep those in mind while you are getting yours tested and by doing research you will be able to understand it better and can pick whichever is your preference.
Any good SEO firm would tell you that a strong search engine optimization strategy begins with the optimization of your own website. The main pages of your current site architecture, or if you’re launching a new site, the pages that you are about to write, should be optimized for well-researched, contextually appropriate terms. By “optimize,” I’m referring to the process of weaving the target terms you’ve chosen throughout the entirety of your website, in all fields where Google would look for them, including your content, title tags, link anchor text, alt text, etc. Wrap up your optimization process by ensuring your site is technically sound, and crawl-friendly, and you should be set!
Of course, an initial optimization exercise is not THAT easy, but this post has less to do with an initial optimization, and more to do with what comes next…
And the “next” item in our SEO equation is the key to ensure that you’ll actually gain visibility and rankings for those keywords you used when initially optimizing your website. Ongoing optimization is hard, arduous, difficult, and takes a massive amount of effort and dedication. And it’s widely known in today’s world as content marketing.
Content marketing, when done in an optimal fashion, is much more in-depth and detailed than the simple creation of content that lives both on- and off of- your website. Sure, creation and sharing of the content you’ve written can improve your brand reach and increase your referral traffic, but if you’re creating your content with only these two objectives in mind, you’re probably missing an opportunity to boost your SEO.
You’ll get the biggest bang for your content buck if you employ the same content optimization practices that you used initially when crafting all of the content you plan to “market”- both on- and off-site. By continually and seamlessly integrating your target terms into the content you craft for your own website, you’ll be adding more mentions of your target terms on your own domain, boosting your site’s own relevance for these terms, and positively impacting your search engine visibility in the process. And, if your on-site content is shared, or if you post content off-site using the same principles,you’ll be creating off-site relevance for your target terms, and building links back to your site. You can think of these links as “votes,” as they show Google that domains that you don’t own think you’ve been writing and sharing valuable content. You’ll get bonus points if you’re able to use some of the target terms you’ve added into your content to link to other relevant content on your domain.
In short, the reason why your SEO Firm wants you to be a content marketer is pure and simple: content marketers craft relevant, engaging, valuable content for Google to continually snack on! And when the continual content you’ve created has been optimized, its creation causes your site to consistently boost its ranking power for the terms you’re targeting. Additionally, your continual website changes give Google’s web crawlers a tangible reason to revisit your site and reassess its ranking power frequently, making it more likely that the positive ranking changes you want can be achieved.
Yes. Pushing out content that is not only high quality- but is also optimized- is tedious. But, it only takes 21 days to form a habit. So, if you’ve already committed to the not-so-easy task of writing regularly, getting in the habit of using your target terms in your pieces, and boosting your SEO in the process, should be child’s play.
You’ve got the green light to start creating content. You’ve even got a budget. But as you look around your marketing department, you realize that you don’t have anyone to actually create anything. Outsourcing content creation makes sense, so you start looking on LinkedIn or asking peers for recommendations.
But not all content creators are equal. Some are generalists; others are specialists. Some can make a white paper witty; others are your go-to for sales copy. When you’re evaluating content creators, here’s what to look for to ensure it’s a positive experience for everyone involved.
Expertise in the type of content you want. There’s the obvious difference between someone who creates video content and someone who writes. However, there are also different subsets of content writing: long form copy like case studies and white papers, shorter sales copy, pithy blog posts, and to-the-point infographics, to name a few. When you’re evaluating a creator, make sure he or she has the expertise in the content you want to create. It may make sense to hire several professionals in some cases.
Some knowledge of the subject matter. It’s rare that you’re going to find a content creator that knows the specifics of your product or service. However, when you’re outsourcing content creation, your writer or videographer or designer doesn’t need to be the one who can set up the software and deploy it to users. He or she should have some knowledge of your industry, though, because it will be tedious and a waste of time to bring your creator up to speed on general concepts that are required to understand your company’s mission.
The ability to provide work samples. At this point, you’re nodding and saying, okay, I’ve found a content creator on LinkedIn/through a directory/from my gym buddy who works in a similar capacity. Now, you’ll want to see if the content creator is a good fit. Before you hire someone, you should be able to get work samples of the type of content you need. It might not be exactly what you’re doing; for example, if you’re doing a series of case studies, you’ll want to see case studies that the writer has done in a loosely-related industry to evaluate his or her storytelling chops. But before you get started, you should be able to generally evaluate your provider.
Market-rate pricing. Cost does not determine value. If you’re shopping around for the lowest price, you’re bound to be evaluating your content creator by the wrong criteria. Someone who is good at what he or she does is not going to charge you $50 for a white paper. If you’re evaluating against the above criteria, you can’t bargain shop.
Bonus: A journalism background. For videographers and writers, a journalism background is a huge bonus in your content creation efforts. These are the people that will know how to ask questions, including follow up questions that get the most interesting answers.
About the Author
Christine Parizo is an experienced B2B technology copywriter who got her start in B2B technology journalism back when buyers still thought mobile phones were just for calls and clouds were something to watch on lazy, breezy days. Since then, she’s infiltrated companies who want their smartphones and tablets to access corporate networks from far-flung locations, studied corporate culture, and written white papers, case studies, website copy, and data sheets. Christine digs deep into the technology alphabet soup for feature articles published on TechTarget’s sites. She’s also passionate about running, fitness, the new Star Trek canon, Italian language, and coffee. Christine is based in the Houston area and lives with her husband, two small children, and a spoiled house cat.
Content marketers love benchmarks. Late President Theodore Roosevelt warned that “comparison is the thief of joy,” but he was an indomitable larger-than-life persona who resided in a class by himself. The rest of us aren’t always sure we’re doing a good job, especially in a discipline that has only recently become more measurable. Comparison as way of establishing an accurate baseline for our content marketing efforts is the only way to understand what’s working, where we can improve, and how to justify a bigger budget next year.
To that end, we invited marketers to take our interactive content marketing maturity assessment, produced with the Aberdeen Group, and see how they stacked up against their peers. We asked 111 marketers to report on their practices around content strategy and purpose, content planning, content creation, promotion, and measurement. Each answer was correlated to one of five maturity levels:
Beginning — Organizations that are still new to content marketing, and have not yet made it a priority. This is reflected in overall content output and quality, as well as time given to planning and limited resource allocation.
Emerging — This group has figured out that content marketing deserves a dedicated staff and might even have some budget for content creation, but is still competing with other marketing priorities for resources.
Variable — This group feels confident about the increasing sophistication of their content marketing program, but still have some challenges around budgeting, demonstrating ROI, or knowing how to reach the next level.
Formalized — Efficient, strategic, and proactive content marketers who have made content the cornerstone of marketing and demand generation. They’re very effective, but still struggle to accurately measure the business value of their content.
Optimal — Best-in-class content gurus who might have a few lessons to teach everyone else. They have a robust content marketing operation driven by a larger marketing strategy and business goals, and understand how to connect content to revenue.
Based on their answers, we also gave each respondent an overall maturity rating along with recommendations for reaching the next level. Although none of the respondents got an Optimal overall score, and just under 20% fit into the Beginning category, with the vast majority falling somewhere in the middle—pretty close to a typical Bell curve distribution.
While 40-45% of respondents consistently placed into the Emerging and Variable categories across all questions, they answered most confidently to questions regarding content planning (26.13% rated as optimal), while creation questions yielded the lowest number of best-in-class answers (7.21%). More than half of marketers fell into the Beginning and Emerging categories in regards to content promotion, suggesting that signal boosting and content promotion still challenge many content creators. Over 70% of the participants rated in the top three maturity levels when it came to understanding the role content marketing should play in their overall strategy, and a little more than half rated equally well in terms of measuring marketing effectiveness and ROI.
Surprisingly, the most evenly split answers were given to a question about which sources the respondent used for generating content, ranging from a single internal resource for the Beginning group to a robust mix of internally and externally created content, as well as curated, user-generated, and influencer-created content for the Optimal group. This tells us not only that there is a true spectrum of content generation approaches, but that there isn’t a clear dominant paradigm that has been adopted by a majority—leaving plenty of room for evolution.
Less surprisingly, we learned that even sophisticated, effective marketers who have mastered most aspects of content marketing are most likely to get stuck at finding meaningful metrics for their work. Demonstrating clear business impact continues to present a challenge, which is a finding we have seen documented in other reports on the content marketing industry.
If you’re investing in content marketing I’m sure you’ve heard or read about the importance of sales and marketing alignment. I want to talk about how that looks from the sales side.
All too often marketing and sales alignment is looked at as a one-way street with marketing pushing sales to use more of their content. I’ve experienced the impact of content on salesfirsthand, so I completely agree as salespeople we need to leverage content. But real alignment means much more than that.
Sales can use content in three major ways:
We can offer prospects good information and thought leadership, and use the content as an icebreaker to start a conversation
We can help align content to prospect needs to empower them in the buying process
And if someone isn’t ready to buy, add them to a nurturing campaign
Sales teams need to take time to seriously understand the content your marketing team is creating. This will help you understand your prospect and build a relationship with value. If done correctly your relationship can be built on trust and establishing yourself as a resource.
The other aspect of alignment lies in the hands of sales. Your sales team can be the “eyes and ears” for marketing. With a direct line to prospects, sales can help uncover need and express what content is missing or may be needed. They can also provide feedback as to what’s working so you can better strategize and focus on content that your readers want.
Knowing how to leverage content marketing can help make a good salesperson great. But to truly have sales and marketing alignment you need to listen and learn from your sales team to better understand need and close the loop with marketing to produce better content in the future.
As your content marketing efforts mature, so too do complications. What was once simple becomes more challenging as you increase volume, balance goals and add new content contributors. But there is good news. Innovative systems designed to increase your productivity and effectiveness are designed to catapult your content marketing into new territory.
But how do you know when you’ve reached the tipping point? Here are four signs it’s time to put “evaluate content marketing system” on your to-do list.
Sign #1: Reaching engagement plateaus
At the beginning of your content marketing program it was fairly easy to show improvements. Unfortunately, as the program expands the bar has been raised and it’s getting harder and harder to achieve rapid growth. Or perhaps your viewership numbers are growing but engagement has stagnated—the same people commenting and sharing your content might feel good but your community might not be keeping pace with your business goals. A good content marketing system can help you focus on the most effective content assets and improve productivity so you can climb over the plateau.
Sign #2: Significant growth in content contributors
It’s one thing to keep organized when just a few people are developing content. But what happens when you double, triple or tenfold the number of content contributors you’re leveraging. You may get more content, but you’re probably also bringing along a lot more headaches.
Sign #3: Pressure to increase the volume of content produced
Increasing the quantity and quality of content produced can have a positive impact on building your community and driving business impact. But it also puts pressure to organize in a new way. Keeping track of a couple white papers, and a handful of blog posts is relatively easy. But if you find yourself making a significant increase in content volume it’s time to consider a structured organizational tool.
Sign #4: New team leader
If you’ve recently hired a content marketing leader you’ve made an important decision to focus on your content strategy. Your Content Strategist is going to add tremendous value to the team. If you want them to scale quickly they will need to operate as a team leveraging the expertise and talents of people across the organization. A content marketing system will allow them to do this with ease so they can spend less time coordinating and more time creating.
The most effective content marketers learned long ago that an ad hoc approach to content creation doesn’t cut it anymore. Those who have learned to “think like a publisher” have found that a documented content strategy and regularly discussing content plans are essential to getting valuable results.
Regularly published, high quality, on-brand content that boosts SEO and credibility and grows your audience and customer pipeline takes a lot of planning and a lot of effort. An editorial calendar is essential for content marketing teams focused on maximizing content ROI.
Do You Actually Need an Editorial Calendar?
If you create content for your business, the short answer is yes.
As long as your content is expected to drive measurable results, whether it’s web traffic or revenue, an organized framework is the best way to ensure your time and money are wisely spent. An editorial calendar helps you and your team manage the ongoing flow of content planning and creation and enables transparency around your content marketing efforts.
Operations remain highly tactical even in mature content marketing organizations, with urgent projects materializing and demanding immediate attention. Having a clear view of your calendar allows you to make changes and sacrifices where necessary, and prioritize the most critical items over those that can be deferred.
What Makes a Good Editorial Calendar?
A good content calendar is like a good budget—they key is to be honest with yourself and plan for your actual behavior (or in this case, publishing capacity) than an ideal situation and superior future you. Also like a good budget, an editorial calendar asks you to consider all available resources and each piece of content as part of a bigger picture, and one beat in an ongoing publishing cadence you’ve committed to.
Whether you use complex software or sticky notes on a wall, your editorial calendar should allow you to do most of the following:
Organize content according to themes and topics that represent your expertise
Address personas and buying stages connected to your business goals
Make deadlines, assignments, and responsibilities crystal clear
Flag upcoming and missed deadlines
Show the relationships among various pieces of content, and between content and campaigns
Retain flexibility—changing and rearranging items should be easy
Filter and sort content according to whatever factors you consider most important: author, channel, topic, formant, etc.
Provide visibility for other stakeholders within your organization
Make you look good—because look at all the stuff you’re getting done!
What Kind of Editorial Calendar Is Best for Your Team?
There are almost as many ways to manage your content calendar as there are content marketers. I’ve seen various tools employed: dedicated Moleskine notebooks, legal notepads, spreadsheets in Excel, Google Sheets where sharing is critical, simple apps like Trello and robust project management tools like Basecamp. There also numerous stand-alone editorial calendar apps and plugins that work with a specific content management system or publishing engine. Lastly, there those that are built into content marketing platformsdesigned to serve as a hub for creating content as well as managing the editorial process around it.
The larger and more sophisticated your content marketing team, the greater the likelihood that you’ll need something more robust than a notebook or spreadsheet.
With a team of one or two contributors, analog methods can work, and something like Trello that offers both a card-based board and a calendar view is probably sufficient.
Once you have three or more content creators in the mix, or if you regularly source content from outside your organization, the complexity of your editorial process increases exponentially. The calendar method or software you use needs to be smart enough to reduce friction in the editorial process. Remember, and repeat after me: email is not an editorial process.
Just like developing your first content strategy, crafting a content calendar and finding the right tools to manage your editorial flow takes some up-front effort. The result is a smoother process that yields the kind of output and outcomes you can brag about to all your content marketing peers.
It wasn’t too long ago that I was editing other people’s writing with a pen. I would gleefully underline, circle, and cross out lines of text. Proudly utilizing all the proofreader’s marks I had learned from the Chicago Manual of Style, I would indicate where and how the text should be nipped or tucked. This mostly analog approach still works, but isn’t always efficient when creating content for digital media on tight deadlines.
The editing process has become increasingly collaborative, even with decentralized or remote teams, with changes happening in real time whenever possible. Whether you’re adding tethered comments to selected text, or making edits on the fly, things happen faster and lend themselves more to dialogue than just making corrections. But it’s not just the methods that have changed. Anyone who edits digital content has to consider more than the quality of the writing.
What digital content editors do?
Planning, ideation, and content strategy development, as well as mapping out editorial calendars can take place offline, and apply to both digital and print publishing. They are critical components of an editor’s role, which bears the responsibility for seeing all planned content in the context of a larger business or publishing strategy.
Unlike someone writing for print media, anyone who creates or edits digital content has to oversee additional content features.
Business goals. How will your content help the bottom line? Will it be through building brand recognition and sentiment? Will it be a sales enablement tool? Whatever it is, it should have a job to do.
Scheduling. Publishing cycles on the web are brief. Digital content editors need to map out content calendars that lead to a frequent, steady cadence.
Keywords. Content intended for digital media needs to be optimized for search. In order to drive new traffic to your website, content needs to be edited with SEO best practices in mind.
Cross links to other content. Each piece of content should fit into a broader context and provide an easy breadcrumb trail to other related pieces of content that keep readers engaged.
Publishing platform. If it doesn’t go to print, where does it go? Digital content editors need to manage a content hub—possibly a blog or entire website—and seek out opportunities to publish original or syndicated content in other places where it can be discovered.
Promotion and distribution. Hitting “publish” isn’t enough. For content to reach readers, it has to be promoted. Even if social media and lead generation campaigns don’t fall under the content marketer’s purview,
Effectiveness. Now more than ever, business outcomes and influence can be tied back to individual pieces of content. A content marketer or digital content editor doesn’t stop when the editing process ends. Their work spans the lifetime of a piece of content, from initial idea to resulting revenue.
What tools do digital content editors need?
If you can remember 15 years back or so, print content was still king, and QuarkXpress was the dominant player in publication layout—even if not everyone felt it was truly a gold standard. In the digital world, technology solutions crop up every day, providing an a la carte buffet of applications content marketers can use to get their work done.
Whether you prefer a mix of solutions for digital content creation and editing, or would like an integrated content marketing tool or platform to get the job done, it’s best to start with a list of tasks. When you understand what needs to be done and how, you’re better positioned to select the software that will meet your all planning and editorial needs. Include the following considerations in your assessment.
Strategy development and goal setting
Planning and ideation
Editorial calendar management
Workflow and process management
Assigning, reviewing, and editing content
Publishing and distributing content
Measuring content impact on business
A digital content editor—or content marketer—has a broader and more technologically complex role than her predecessors. The scope of responsibilities and skills is larger, and the complexity can be a challenge, for sure. However, this role also has an unprecedented opportunity to set meaningful business goals and measure the effectiveness of content marketing—showing how essential it is to growing the bottom line.
Last November, we announced that Crescendo was available for free. We invited both sophisticated and novice content marketers from companies large and small to use our content marketing platform. And they weren’t bashful! To date, we’ve had over 500 companies sign up to check out Crescendo.
These early adopters have provided terrific feedback—highlighting content marketing issues they’ve been able to solve with Crescendo, sharing areas in the product that could use tweaks, and ideas for roadmap features. It has been an invaluable experience for a young startup.
For all of you that signed up for Crescendo and have provided feedback—thank you! With feedback from early adopters, our own content marketers, and the hard work of our amazing engineering and product team, Crescendo now makes it easy for marketers to:
Organize your content calendar in one place
Plan and assign content using workflows and shared calendars
Collaborate with other contributors, tracking revisions and comments
Publish to your blog and social media channels
Measure content effectiveness with our analytics dashboards
When we made the announcement in November, we noted that Crescendo would not remain free for long*. Starting today, we are rolling out a 14-day trial for all new registrants with pricing that has been developed for content marketing teams of varying sizes.
I invite you to sign up today to see how Crescendo can impact your content marketing. Spend less time managing your process and more time generating great content.