Get to know our content marketing tool
Crescendo can help you organize your content marketing efforts so you can get more done.
Crescendo Overview: a Tool for Organizing Your Content Marketing
Organize and Plan Your Content Marketing
Even small improvements in editorial efficiency can save you more time, and help you publish more content.
Crescendo makes it easier to organize your content marketing program and efforts, whether you’re a team of one or one hundred. Easily manage multiple contributors, capture content ideas, plan your next blog post, and write—all in one place.
With key editorial and planning tools in one place, you can finally streamline your process.
Collaborate with Content Contributors
Use Crescendo to assign content to contributors, and let our automated workflows notify everyone when a draft is submitted for review, given a due date, or scheduled for publish. Keep track of content revisions, share feedback in comments, and avoid sending multiple drafts via email.
Everyone can see what’s coming up in your shared content calendar, and view progress of all content by workflow status, editor, author, topic, and due date.
Optimize Content on the Fly
Blog content is scanned for best practices in SEO, readability, and engagement. To make your content more findable and easy to consume, Crescendo offers real-time suggestions for various improvements.
Load your search keywords into Crescendo ahead of time, and content contributors will be reminded to add them to the title and body text of your blog. Crescendo will let you know if there are too many keywords, or not enough images, or if the content is just too lightweight to offer any SEO benefit.
With good behavior reinforced and problem areas identified, your content quality will increase every time you write.
Promote and Track Your Content After Publishing
See how content performs over time, quickly and easily re-promote, and plan new content with a better understanding of what works.